The Guru Model. 

Founded in 2018 by Harvard and Columbia graduates, Appeals Guru is a dedicated team of experts specifically assembled to successfully handle Amazon Appeals. We understand that no two Amazon seller suspensions are alike and that each requires a careful review and bespoke approach to ensure a successful reinstatement.  Our team is committed to making that happen, and our mission is to get you back to selling as fast as possible with minimum work and stress on your part.  

Our track record reinforces our vision:  a 100% reinstatement success rate in 2019. When you sign up to work with us, you will be assigned a personalized Guru Squad with expertise catered to your particular suspension.  Each Guru Squad consists of a Case Manager (who will be your day-to-day contact person), a Legal Expert (who will draft your appeal and supporting documents), and a Policy Pro (who is an Amazon expert and will interface directly with Amazon throughout the reinstatement process).  This structure optimizes both success and efficiency.  Most importantly for you, it means one thing:  minimizing work and maximizing reinstatement outcomes.

Case Manager:  Your primary point of contact, your case manager is available 24 hours a day, 7 days a week and will ensure all of your questions are answered and all steps are completed in a comprehensive and efficient manner.  Your Case Manager is specifically selected and assigned for the needs of your particular suspension, meaning that you will receive bespoke, individualized contact and advice from Day 1.

Legal Expert:  Unlike our competitors, every Appeals Guru appeal is drafted and reviewed by a lawyer in good standing in your jurisdiction.  Each of our Legal Experts is a graduate of Columbia or Harvard Law School and has prior experience at one of the top law firms in the country.  Most importantly, our Legal Experts are truly experts in negotiating and advocating on behalf of suspended Amazon sellers and are committed to you as their client. 

Policy Pro: Our Policy Pros bring a diverse set of Amazon knowledge from the perspective of sellers, consumers and insiders. Policy Pros are our resident Amazon experts and will directly interface with Amazon throughout the reinstatement process. As with our Case managers, your Policy Pro will be selected to meet the needs of your suspension and company profile. Our Policy Pros are also abreast of all Amazon rules and regulations (including changes in the deactivation and reinstatement process, helping to ensure smooth coordination between you and your case Manager, Legal Expert and Policy Pro.

What Makes Us Unique


Our team guarantees a response within 24 hours.


We had a 100% reinstatement success rate in 2019.

Complete Support

We will handle every aspect of your appeal.

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